© 2009 MGI RESEARCH, LLC
January 9, 2009
In the tradition of Byron Wien’s
Top Ten Surprises, here is the MGI Research Top Ten Tech Surprises for
2009. To make our list, the
surprise must have a probability of 10% or less of occurring – a “low probability,
high consequence” event. If conventional wisdom is thinking about it, then by
definition we strike it from consideration. We look for seismic events that
would rock the entire IT industry, forcing most, if not all participants to
re-think their strategic planning assumptions.
Huge Recovery in Tech
Buoyed by a massive injection of
government spending in healthcare, infrastructure, and energy, and a surprise second
half rebound in the financial services sector, the IT industry exits 2009 in
remarkably good shape. Despite
dire analyst projections after miserable Q4 2008 earnings, tech sector results exceeds
expectations and ’09 earnings grow at double-digit rates after significant cost
reduction efforts taken in Q1 followed by strong second half sales. Companies delivering upside surprises
include Oracle (which derives additional growth from its midyear acquisition of
Cerner), IBM, Autodesk, Intel, and Applied Materials, among others.
Intel Goes Private
CEO Paul Otellini organizes a
management-led buyout of the chip giant after the shares of INTC briefly dip
below $10. Unable to invigorate
public market interest in the stock, Otellini joins forces with private equity
firms Silver Lake Partners, Francisco Partners, and a club of super high net
worth individuals in Silicon Valley and takes the company private. Two months after the deal closes, Intel
announces the Clean Energy and HealthCare divisions – and commits to material
amounts of investment in both sectors.
Steve Ballmer is Ousted as CEO of Microsoft
Faced with a corporate
bureaucracy that looks more like IBM circa 1990 than Google 2005, Steve Ballmer
proves unable to motivate the troops in 2009. CTO Ray Ozzie proves to be long on vision, but woefully
incapable of producing a shipped product in either shrink-wrap or cloud-ready
format. The blame falls on CEO
Ballmer who is also held accountable for the missteps surrounding Microsoft
Vista. Corporate IT budgets shrink
dramatically, and 15% of Microsoft customers elect to not renew their enterprise
license agreements – the first sign of a slow, long-term decline in corporate
use of Microsoft products.
Frustrated by board chairman Bill Gates’ meddling in the business, Steve
Ballmer accedes to institutional pressure to increase the dividend and
transitions out of Microsoft by the end of the year.
Google Experiences Severe Setbacks
Amidst great expectations
relative to its competition heading into 2009, Google faces a series of
surprising setbacks throughout the year.
CEO Eric Schmidt, considered a shoo-in for national “technology czar”
barely gets the job, and then is confronted with an administration consumed with
domestic economic issues. Privacy
concerns are splashed across the front pages, and Google, with more than 75%
market share in search, bears the brunt of the criticism. Internally, Google faces employee
unrest – original Googlers are rested and vested, and largely calling it
in. Google employees from the past
four years are under water on their options, and increasingly disgruntled with
the cutbacks in company perks.
Billionaire founders Brin and Page find the scope and size of the
management effort to be challenging, particularly without the full-time
involvement of CEO Schmidt to shield them from the day-to-day minutiae of
operations.
Amazon’s Kindle Book Reader Becomes Platform Device – Enters the
Enterprise
Amazon CEO Jeff Bezos announces
an array of new capabilities and services associated with the Amazon
Kindle. Leveraging the existing
strengths of Amazon’s one-click payment system, its user friendly web site, and
the open APIs of the Kindle device, Amazon transforms the Kindle into a
multi-use platform for music, content, and books. An industrial “hardened” version of the Kindle is launched
mid-year, and developers flock to the open source platform. Combined with the surge in usage of
Amazon’s Elastic Compute Cloud (EC2), Wall Street re-evaluates Amazon in light
of its growing technology driven products and services.
Sun Fails to Find a Buyer
Stymied by its private equity
owners KKR, Sun Microsystems fails to find a buyer in 2009. A sale to IBM falls through at the last
minute, and then Google fails in an attempt to buy Java and select open-source
assets (MySQL among others) and place them into a trust associated with the
Mozilla Foundation in an effort to keep them out of the hands of Microsoft. Revenues fall below $12 billion, the
company endures three rounds of layoffs, and CEO Schwartz is forced to cut the
R&D budget by thirty percent.
Another reverse split of the stock is contemplated.
Deep Recession Drives Open Source, Linux
A severe decline in the US and
European economy places extreme pressure on IT budgets. IT spending for the year declines 5%
compared to 2008, which was re-adjusted lower after disappointing Q4 results of
the tech sector. Open Source
software is a surprise benefactor of the recession, as companies and government
organizations shift to open source solutions in droves. After several small, strategic
acquisitions, Long-suffering Novell stages an epic comeback as the open source
provider of choice across the entire technology stack. Novell emerges as one of the hottest
growth companies in tech.
HP and SAP Announce Merger
In a hastily convened conference
call, HP CEO Mark Hurd and SAP CEO Henning Kagermann announce the merger of HP
and SAP. The new company unites
two giants and HP hands SAP free reign to push forward its middleware (Netweaver)
and SaaS midmarket (BusinessByDesign - BBD) initiatives. SAP gives HP an enterprise applications
and services business that finally crowns HP’s enterprise capabilities. Mark Hurd remains CEO as SAP’s CEO
Kagermann joins the HP board and co-CEO Leo Apotheker is named COO of HP. The combined SAP-HP entity puts
considerable margin pressure on IBM.
AMD Declares Bankruptcy
After a string of bad to worse quarters
and unable to find a buyer, AMD seeks Chapter 11 bankruptcy. Global chip demand slumps beyond
expectations, and Intel gains market share in a fierce price war/race to the
bottom with AMD. AMD is left in
dire financial straits – Abu Dhabi-based Mubadala Investment Corp’s injection
of $622 million fails to strengthen the rapidly weakening balance sheet of
AMD. The company loses more than
two billion dollars in 2009. Once-rival
Motorola posts an equally dismal year, and both AMD and Motorola petition the
Obama administration for anti-monopoly relief.
Apple Buys Research in Motion
In a move completely out of
character, the board of directors of Apple announce the acquisition of Research
in Motion (RIMM) for just over $30 billion. After tumbling below $35 per share, RIMM shares had
stabilized while revenues remained flat for the first half of the year. With the deal, Apple gets immediate
entrée into the enterprise, while Research in Motion gains access to Apple’s
innovative design team and network of retail stores. An ailing Steve Jobs announces Apple’s intentions of
aggressively pursuing corporate buyers. Dell shares fall 10% on the
announcement.